2016 Sponsors

Want to be in the Expo? Contact Renee for more info.

Trek Bicycles – Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems, and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration.

Bontrager – Bontrager’s existence is intimately linked to the exploration and enjoyment of playground earth while riding on two wheels.  Bontrager makes bicycle components, accessories and apparel, all firmly grounded in no-nonsense design philosophy, valuing performance and usability, not fads and gimmicks.

Lakefront Brewery – Milwaukee’s own Lakefront Brewery Inc started in 1987. The industrious and inventive microbrewery located on the Milwaukee River has become a Milwaukee landmark. Its rich history includes partnerships with local taverns, preservation of local historical pieces, unique tours, family style dining options and most importantly, great beer.  We know you are going to love it!

TDS Custom Construction – Since 1985 the TDS Custom Construction team of certified remodeling specialists, in-house cabinetmakers, and project designers have created innovative remodeling solutions for a wide variety of homes in the Madison area.

Bar Mitts – Having problems keeping your hands warm while training, commuting or just taking a winter ride to your favorite watering hole? Bar Mitts to the rescue. It gets cold in the Upper Midwest but that shouldn’t stop you from riding and now you have a way to keep your hands warm even when the temp falls far below zero.

Honey Stinger – Located in Steamboat Springs, Colorado, Honey Stinger makes nutritious and great tasting honey-based foods including energy bars, protein bars, energy gels, organic waffles, organic chews, kids specific snacks and our very own Organic Wildflower Honey. Fueling more than just the country’s top cyclists, runners, triathletes and teams, Honey Stinger products may be found at specialty sporting goods retailers, natural food grocers and honeystinger.com.

Midwest Orthopedic Specialty Hospital -The physicians and staff of Midwest Orthopedic Specialty Hospital are some of the best in the region and treat the full gamut of orthopedic issues. They offer comprehensive, personalized, non-surgical and minimally invasive options for every body part, including joints, backs, spines and more. MOSH will once again this year be in charge of first aid at the race.  Look for them near the finish line.

Borah Teamwear – Founded in 1997  Borah Teamwear has quickly become one of the leading custom sports apparel companies in North America.  Starting out with the development of one style of mountain bike shorts, to selling thousands of custom items, Borah has always stood by their mission, “never giving the customer an excuse to go anywhere else.”   Today, Borah employs a team of apparel enthusiasts and manufactures one hundred percent of their product line in their Wisconsin factory.

GoMacro – Starting on a small organic family farm in 2004, GoMacro is an internationally distributed plant based food company that believes in the pursuit of thoughtful food choices and clean eating. Sourcing only the highest quality plant based ingredients from the top organic and non GMO certified growers, GoMacro has maintained a steadfast commitment to the company’s roots in Farm, Family, and Ingredients. GoMacro’s award winning MacroBars and recently launched Thrive Bars are produced in Viola, Wisconsin, near the GoMacro family farm.

Colectivo Coffee – Since 1993, Colectivo has been sourcing coffees from origin and roasting every batch by hand. By developing farmer and co-op partnerships, they can be involved in every step of creating a great coffee experience. Their name was inspired by the artful and funky buses used for public transportation across Latin America, “colectivos” (co-lec-TEE-vo), and the iconic part of everyday life they represent. Colectivo is independently owned and they roast their award-winning coffees on a pair of vintage Probats in Milwaukee’s Riverwest neighborhood.  You can find a Colectivo coffee shop in southern Wisconsin including 3 in Madison – the Capitol Square, State Street and Monroe St.