Don’t forget to take time to visit the expo at the Trek CXC Cup and see what our sponsors and vendors have for you.
Food and Drink
- Beer “Tent” – Stop by and get a Lakefront Brewery beer. We will have 6 different beers for you to try.
- Market Street Diner – Market Street Diner has been providing food to racers since the first Wisconsin UCI race weekend back in 2008. Located just down the road in Sun Prairie they will have an extensive menu of sandwiches, wraps and more.
- Soular Pizza Grill & Chill – This great new Waterloo restaurant will have pizza for sale in our expo. Soular is focused on providing high-quality local and organic food to a small community in the most responsible manner possible.
- Wisconsin Fried Cheese Curds – Yes, you are in Wisconsin and we like cheese and what would an event be without the Wisconsin classic Fried Cheese Curds. You can also get grilled cheese, lemonade and more.
- Colectivo Coffee – Caffeine. Caffeine and more caffeine.
- Abus – Stop by and check out the products from our awesome sponsor. No one knows how to keep your bike secure like Abus.
- Mini of Madison – Stop by and check out the coolest car on the market. I’m pretty sure they can tell you how to fit your bike, your mobile cross barriers, a pop up tent and a keg of Lakefront into a Mini.
- Borah Teamwear – Check them out at the Friday Night Registration Party and enter to win a custom Trek CXC Cup wool jersey. Then find out over the weekend how to order your own wool jersey or other custom jerseys.
- Body Mechanics Physical Therapy Madison -When you want to feel better and return to your active lifestyle Body Mechanics Physical Therapy can help. We will help you finally heal those nagging aches and pains with individualized attention and hands-on physical therapy treatment delivered by some of the area’s most advanced trained, board-certified physical therapists in our conveniently located clinics in Madison, Pewaukee or Milwaukee. Come visit their expo booth and receive a free injury consultation!
- Challenge Tires – Check out the best tires for cyclocross in the pro team parking area and find out what the best riders choose.
- psimet Custom Wheels – Find out what sets this custom wheel builder from Illinois apart.
- Bontrager Heckle Tent – Look for the Bontrager tents out on the course and stop by for noise makers, sign making and FUN!
- Unwin Chiropractic and Wellness – Look for their tent as they are sponsoring our Warm Up Area and will have 10 trainers set up for those who weren’t able to travel with their own.
- Sram – The Trek CXC Cup is pleased to contract with Sram to provide the race day neutral support.
- Midwest Orthopedic Specialty Hospital – Located near the Finish Line the Midwest Orthopedic Specialty Hopsital will once again be providing first aid. We hope you don’t have to stop by but we do invite you to say hi to the great staff and learn more about their services.
Borah Teamwear joins the Trek CXC Cup once again as the official custom apparel provider for 2015. New for this year, Borah Teamwear will be offering a custom merino wool jersey raffle on Friday night to four lucky winners – sign up at the Borah booth during registration .
In addition to the raffle, a stylish custom Trek CXC Hoody and Trek CXC Wool Jersey will be available made-to-order from the Borah’s online store here: https://borahteamwear.com/team-store/trek-cxc-cup.
“We’re thrilled to partner with Borah Teamwear, another great Wisconsin company whose products we proudly showcase at the race,” says Renee Callaway, Trek CXC Cup Race Director. “The merino wool is a classy addition to the Trek CXC apparel offering from Borah, and will be presented to several podium categories and raffle winners,” added Callaway.
Borah Teamwear was founded in 1997 by Chris Jackson, an avid cyclist and Nordic skier, Borah Teamwear has quickly become one of the leading custom apparel companies in North America. Starting out with the development of one style of mountain baggy bike shorts, to selling thousands of custom items, Borah Teamwear has always stood by their mission, “never giving the customer an excuse to go anywhere else.” Today, Borah Teamwear employs a team of custom apparel enthusiasts and manufactures one hundred percent of their product line in their Wisconsin, USA factory, just a few hours from Trek Headquarters. By maintaining total control of the manufacturing process, they are able to ensure each and every customer the luxury of a high quality, USA made product, delivered on-time as expected.
Cross is coming and ABUS Mobile Security, Inc. is ready to go to the races with a full schedule of events on the calendar.
Kicking off with the Ellison Park Cyclocross Festival presented by Full Moon Vista on September 4th-6th, ABUS is kicking off a full schedule of participation in cross events around the country that includes the UCI World Cup kickoff at CLIF Bar CrossVegas on September 16th; the KMC Providence Cyclocross Festival, October 2nd-4th; the Trek CXC, October 10th-11th; the Chicago Cross Cup Series powered by SRAM; and the CrossCrusade Series based in Portland, OR.
“We’re big believers in the sport of cyclocross and we love how it puts us directly in touch with our customers. Everybody is out there on bikes doing what they love. And we get to teach them about how to protect the bikes – all of the bikes – that they love. What makes cross so unique is its appeal to such a wide swath of participants: we see messengers; urban commuters; bike shop owners and their staffs – like the amazing crew from Full Moon Vista; the hard core racer and the hard core believer in having fun on bikes; roadies and mountain bikers; suburban families and college kids. And ABUS makes a product that’s right for ALL of them. It’s an ideal way to be out supporting the community.”
Trek CXC Cup director Renee Callaway commented, “We are excited as an event to be working with a brand like ABUS who sees the value in engaging the cross community. On a personal level and as somebody who rides as much as possible keeping my bike secure is of the utmost importance. It’s no fun to have your bike stolen – whether it’s your new race bike or your old city cruiser and we are excited to help them spread their message about the importance of locking up!”
Hanscom continued, “We will be on site at as many of the races as possible and we’re working closely the various promoters to make sure there is always something fun happening in our tent in addition to showcasing the latest and greatest locks. We encourage everybody to come say hi.”
What could be more social than joining some of the top women cyclocross racers to pre-ride the course and discuss how to ride challenging sections? The Trek CXC Cup is excited to once again offer opportunities for Junior Girls as well as Cat 3/4 Women to have an opportunity to improve their skills and boost their racing confidence. Both clinics will run from 5:30 – 6:30 pm and are free of charge. However, only 20 spots are available for each. Registration is available on the main Trek CXC Cup registration page (the first listings which are for Friday are the pre-ride clinics). You will need to have an annual USA Cycling license or purchase a one-day license to participate.
The Junior Girl’s pre-ride clinic is being organized with the support of the fabulous Chicago Cuttin Crew who also made this clinic possible last year. Once again the junior girls will get a chance to learn from Wisconsin native Kaitie Antonneau of the Cannondale-CyclocrossWorld team who has already won one UCI race this season. She will be joined by another yet to be named pro (TBD depending on flight schedules!). This clinic is open to any girl 9-18 with an interest in cyclocross and who would like to improve her skills and tackle the challenges of the Trek CXC Cup course.
The Women’s pre-ride clinic will feature Luna Chix pro Maghalie Rochette. Maghalie hails from Quebec, Canada and was 6th both days at the Trek CXC Cup in her last visit in 2013. This clinic is for Cat 3/4 women and will help you as you decide how to approach tricky sections that might seem intimidating. If you are feeling nervous about signing up to race then this pre-ride clinic might be just what you need. Learn the tips, tricks and secrets from an experienced pro!.
On October 10-11, 2015 the Trek CXC Cup will return to the home of Trek Bikes in Waterloo, Wisconsin, for an exciting weekend of both amateur and elite racing. Top elite cyclocross racers will compete in a UCI C1 race on Saturday and a UCI C2 race on Sunday. With the Elite Women and Men both competing for a prize purse worth over $9,000 each over the weekend you can expect to see some of the most exciting racing in the Midwest. Come out to race and then stay for the Elite races to cheer on local champions battling it out with the best cyclocross racers in the nation.
Amateur racers will have a host of opportunities to compete including several new categories. The main Junior race now features more age brackets as well as separate Junior 18 & Under events (for both females and males) that race the full course. A number of new race opportunities have been added for women including new Master’s categories. The large Cat 2/3 race will now award prizes for Cat 2 and for Cat 3 for both women and men.
Registration opens online at USA Cycling on Monday, August 24 at Noon Central time. Start position will primarily be determined by USA Cycling ranking. However, don’t delay in registering as a number of race times filled last year as each time slot has a field limit of 112 racers.
We are pleased to announce that the Trek CXC Cup returns to the grounds of Trek Bicycles on October 10 and 11, 2015. Due to the addition of a Cyclocross World Cup in North America on our traditional September weekend the Trek CXC Cup has moved to a later date but this just gives racers a little more time to get ready for the best racing in the upper Midwest. The Trek CXC Cup weekend continues in a great partnership with Trek Bicycles which allows for racing right in Trek’s backyard. Come to Waterloo, Wisconsin, the home of Trek Bicycles and you will get to race your bike right by the factory where the world’s greatest bikes are developed!
The top elite cyclocross racers will be in Wisconsin to compete in a UCI C1 race on Saturday and a UCI C2 race on Sunday. Elite men and women will compete for an equal prize purse of over $10,000 each over the weekend. You can expect to see the most exciting racing of the Wisconsin season in Waterloo as our local champions compete against the best racers from around the globe for cash, points and bragging rights. Make your plans now to compete in the USAC amateur races and stay around to cheer on the elite men and women.
- Friday, October 9 – Early race # pick-up in the Trek Atrium
- Saturday, October 10 – Full day of amateur racing and UCI C1 races for elite men and women
- Sunday, October 11 – Full day of amateur racing and UCI C2 races for elite men and women
- Saturday and Sunday – Trek Fun Zone for the kids, expo area, food vendors, beer sales and more fun for the whole family.
- More details on registration, Friday pre-ride, clinics and other activities coming soon!
Chicago, IL (September 15th, 2014) ABUS Mobile Security announced today that they are sponsoring the Trek CXC Cup races in Waterloo, WI this weekend.
“ABUS is really excited about supporting the Trek CXC Cup. Cyclocross so makes sense to us – the breadth and width of cyclists who race ‘cross make it an ideal way for us to reach our bike riding and racing customers. ABUS is known for making the ideal lock for a wide variety of locking needs – from the newest crosser to bike messengers and single speed fans to the van locks for professional team trucks – ABUS makes the right lock ranging from innovative cable locks for bike racks, incredible u-locks for racers who commute to work, myriad locking options for the junior racers who also ride their bikes to school and professional riders who need a lock for quick stops on long training rides – we’ve got them all covered and the format of cyclocross provides us a great chance to get out and meet ALL of them.”
Trek CXC Cup director Renee Callaway commented, “I am very excited to be partnering with Abus. As someone who rides as much as possible for both transportation and fun keeping my bike secure is of the utmost importance. It is no fun to have your bike stolen whether it is your new race bike or your old city cruiser. “
Hanscom continued, “We will be on site at the races and we’re working closely with Renee and her team to make sure there is always something fun happening at the ABUS tent in addition to all the great racing going on around us. Come say ‘hi’ and think donut holes….”
If there is one beer that is synonymous with cyclocross it is Deschutes Brewery craft beer. With a history of cyclocross races right at their brewery and sponsorship of numerous other cyclocross races the staff at Deschutes Brewery know and love cyclocross. Luckily for cyclocross fans in Wisconsin Deschutes Brewery just started distributing their great beer in Wisconsin this summer. Now everyone at the Trek CXC Cup has an opportunity to enjoy their great craft beer while cheering on their friends, family and the great elite riders.
The Trek CXC Cup will have the following Deschutes Beer available for your responsible drinking enjoyment:
- Chainbreaker White IPA – A citrus-oriented brew with distinct hop highlights and remarkably smooth character. Chainbreaker White IPA draws inspiration and its name from the legendary mountain bike race called The Cascade Chainbreaker.
- Twilight Summer Ale – A bright malt body complements a refreshing hop profile led by bold additions of amarillo hops. Only available May-September so get some at the race before the season is over!
- Mirror Pond Pale Ale – A quintessential northwest pale ale. Cascade hops and more Cascade hops give this tawny colored ale delicious hop-forward aroma and flavor. Pale malt allows the hops to linger, not overpower.
- Black Butte Porter – It’s low bitterness complements notes of creamy coffee and smooth chocolate. The #1 selling craft porter in the country.
Beer sales will be happening at the edge of the parking lot just a short stroll away from the run-up and the barriers.
The 2nd annual Trek CXC Cup will once again feature equal prize money for both the elite men’s and women’s races. At Saturday’s C1 race women and men will both race for over $8,500 with payouts going to 30 places and at Sunday’s C2 race women and men will both race for over $2,000 with payouts going to 25 places.
“I’ve been involved with women’s cycling locally for over twenty years and it is very important to me to pay equal prize money,” said Race Director Renee Callaway, ‘I’m happy to have great race sponsors that make it possible.”
The Trek CXC Cup Women’s Elite race should be an exciting race to watch. Trek Factory Rider Katie Compton will be making her first appearance at the race after missing last year’s event due to illness and will certainly be looking for a win at Trek Headquarters. University of Wisconsin alumni Meredith Miller (Noosa Pro Yoghurt) will also be a crowd favorite especially after her win at Cross Vegas and second place at the Boulder Cup. Of course, Wisconsin native Kaitie Antonneau (Cannondale p/b Cyclocrossworld.com) will draw some of the loudest cheers from the crowd as many in attendance have watched her develop from a top local junior standout into the top ranked international racer she is today. In addition riders like Georgia Gould (Luna Chix), Nicole Duke (Marin/Spy) and Gabby Durrin (Team Neon Velo) will be adding to the racing excitement.
The elite women will race at 3:30pm and the elite men at 4:30pm.
Borah Teamwear joins the Trek CXC Cup as the official clothing company of the 2014 Trek CXC Cup. Race attendees will be able to buy Borah Teamwear tech hoodies and caps with great Trek CXC Cup graphics in the race expo. “We are thrilled to partner with Borah Teamwear which is another great Wisconsin company whose products we can showcase at the race,” says Renee Callaway, Trek CXC Cup Race Director. Racers will want to stop by the merchandise sales booth as early as possible as supplies of the tech hoody and cap are limited.
Profits from the sale of merchandise will go to support the Dane County Walk or Wheel Challenge, and other great projects that support walking and biking in the region. “I’m excited to be able to use the race weekend as a way to raise funds for promoting walking and biking projects like the WOW Challenge,” says Callaway. “It’s a natural fit for the event given Trek’s commitment to bicycle advocacy and the fact that my actual paying job involves promoting biking, walking, transit and ridesharing.”
Borah Teamwear was founded in 1997 by Chris Jackson, an avid cyclist and Nordic skier, Borah Teamwear has quickly become one of the leading custom sports apparel companies in North America. Starting out with the development of one style of mountain bike shorts, to selling thousands of custom items, Borah Teamwear has always stood bytheir mission, “never giving the customer an excuse to go anywhere else.” Today, Borah Teamwear employs a team of apparel enthusiasts and manufactures one hundred percent of their product line in their Wisconsin, USA factory. By maintaining total control of the manufacturing process, they are able to ensure each and every customer the luxury of a high quality, USA made product, delivered on-time as expected.